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Read or Download Media Ethics: Cases and Moral Rea
Read or Download Media Ethics: Cases and Moral Rea

Read online or Download Media Ethics: Cases and Moral Reasoning / Edition 9 (Full PDF ebook with essay, research paper)
by Clifford G. Christians , Mark Fackler , Kathy Richardson , Peggy Kreshel


Product Details

ISBN-13:
9780205029044
Publisher:
MyCommunicationKit Series
Edition description:
New Edition
Pages:
336
Sales rank:
132,118
Product dimensions:
7.90(w) x 9.90(h) x 0.80(d)

Overview

 

Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.

This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting,
advertising, public relations and entertainment.

 



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